S.W.O.T and P.E.S.T.

 Images of lists made in workshop.
S.W.O.T

P.E.S.T.

• P- Political
• E-Economical
• S-Social
• T-Technology

Political - government regulations and legal issues affecting companies. 

Economical-Examines the outside economic issues that can play a role in the companies success.

Social- Analyses the demo graphic and culture. The facts help the company to determine what consumers want (life style changes).

Technological- Issues that affect how an organisation delivers a product , considers technological advancement. 

 

S.W.O.T analisis of self- study task 4

S- stregths
W-weaknesses
O- opportunity
T- Threat.

Stregths:

• Hard worker.
• Experimental and political/soical approach to work.
• Know a vast amount of printing techniques and create new ways of printing. 

Weaknesses:

• Hesitant to in digital mediums, have trouble understanding and working with software like  Illustrator. 
• Have a tendency to produce quite dark work, need to define with in my practise personal work for live work. 
• Over thinking and struggling to briefs/ideas. Need to really home in on what the brief is asking and how would this idea communicate.

Opportunity-

• Getting in touch with papers and other editorials like the New York times. An internship with them at the end of degree? 
• London print club- collaborative studio environments that answer live briefs. 
• Answering live briefs now, allows for practise and for me to find which sectors I am interested in, currently music and editorial. 

Threats:

• Other editorial illustrators,
• Other studios.
• Lack of equipment when leaving uni. NEED TO FIND A PRINT STUDIO I can use when left. 

Review and refection of own practise and how it could fit into industry. task 3

• In my work I tend to used more anologe ways of making images, print being the main one.
• I really like the concept of repetition, pattern, the different methods of printmaking and the atheistic that come from them.
• My work also tends to take a political or social side to it and this meets with my own personal interests. For example the project I am currently doing 504, I have been resurching into the civil rights movement, 13th amendment and american politics. I find issues like these I get really passionate about and enjoy reaching into. 
• So from this I can see my work fitting into editorial and reportage. The only issue with this is the fast turn around for work. This would be something that I would need to practise as I sometimes struggle with short briefs. The way I make images as well may need to be amended , as print is a time consuming process. So I would need to rely on my photoshop skills more to overlay print textures over images the give the atheistic of print. And the method of print in the passed has been used in protests and propoganda, so there is already a politic back history to this technique. Also from looking a papers like the new york times I can my work fitting in there. 
• I could also see my work fitting into Publishing and book design. I really enjoyed making a zine at the start of this year and was surprised as to how easy it was. And I am going to be undertaking all 3 penguin book cover live briefs , so this will hopefully give me an idea of how to approach the briefs and working with clients in this sector. 
•      

- my work

- New York times, Joohee Yoon.

 - my zine

- screen print.

p.p.p lecture- creative industries.

Econemy- 4 sectors:

• Primary sector- Havests- find, grow extract.
• secondary sector- Making.
• Tertiary sector- service - TV , movies, theatre, healthcare. 
• Quaternary sector- intellectual activites- education. 

The service industries- Reatil, transport, food.

• Public sector- owed by us, non profit. 
• Private sector- companies for profit. 
• Third sector- community groups- charities/ volunteering. 

The creative industries:

• synonymous term for entertainment.
• Advertising.
• Craft
• TV
• music 
• game
• editorial
• fasion and textiles.

-Design studios/ agancies. 

-In house creative team.

freelance practitioner. 

Disciplines in the creative industries:

-Communication design.

-Product and industrial design 

-Interior and exhibition design. 

Thought bubble.

I was working there as a students abassidor and as part of that I got a free wrist band for the whole day, which was good. During my time there I tried to talk to as many people as possible about there process and what projects they have worked on and as a result I have traded emails with a few people for example Jack Fallows who is planing to put a collective together to make zines and comics within leeds. And collaborations opportunity potentially with Peony Gent and Maria Stoian.
But by going to Thought bubble it has given me a real flavour of the kind of work that tends to sell , methods of getting your details across to potential clients and what kind of things to sell, like badges, prints, giving away free postcards, and the audience that Thought Bubble attracts. In third year it would be a really good idea I think to have a stall up there and to try and sell some work as it woud be a great testing field.  

5 things...Study task 1

5 things you want to improve-

• Typography,- What kind of type is best to use and how what is the best way to compose this on a piece of work.
• How to compose an image more successfully. 
•  How to make images move.
• Different Methods of communicating through work.
• Working with digital medias. 

5 skills that you think are your strenghts:

• Different printing forms
• lino
• screen
• mono
• etching.
• Using Programs like Photoshop.
• Finding appropriate aesthetics.

5 things you want to improve-

• Drawing skills.
• Composition.
• Typography skills. 
• Communicating through imagery.
• Skills in illustrator.

5 Practitioners that demonstrate your practise:

• Jim Kay
• Jonathan Alan Love.
• Jonny Hannah
• Essi Kimpimaki
• Joohee Yoon

5 websites:

• http://www.handsomefrank.com/
• http://www.heartagency.com/
• http://www.brwnpaperbag.com/
• https://printclublondon.com/
• http://blog.picturebookmakers.com/

   

Action Plan for Responsive briefs.

• To kill a Mocking Bird:DEADLINE 7TH MARCH- Design a cover including- original interpretation , strong use of typography, appeal to contemporary readers. Format- B format- 198mm high, 129 mm wide, spine 20mm. and incorpetate arrown branding.  

FOR ALL 3 BOOKS: (in general) 

- Roughs- 2-5 days.
-Tests.3-5 days.
-Making 1 week.
-Final tweeks  1 week.

• In Cold Blood:DEADLINE 7TH MARCH- Same a Mocking Bird just need to incorporate the Penguin branding. Needs to work for the appropriate audience. 

-Read book- may take a while so start as soon as possible.

- then roughs e.c.t.

• Adrian Mole:DEADLINE 7TH MARCH- Same measurments appart from the spine - 16.6.mm. Strong use of type and widest possible audience. All elements need to work togther, and have a point of difference. 

- Read book. 

• Churvch:N/A- Can be completed when time becomes avalible but prefebly before January when the new secret 7's are anounced. 

- Roughs.2 days

-Experiment/ play.-2 days.

-Make final cover.2 days. 

• Jack Garratt:N/A- Want to aim to do this as soon as possible. Similar structure to other secret 7 brief.  
• Batsford: DEADLINE 4TH APRIL- 'Interpriting nature' innovative, well crafted interpritations of nature in terms of the subject or materials used or both. Work should revel somthing about nature and our relationship with it. 

- 1 week on roughs.

- 4 days experimenting.

-1 week to make final design.

-1 day for tweeks. 

• UK Greetings: DEADLINE- 23RD MARCH. 4 single greeting cards, size 105x159mm, 121x184mm or 140x140mm- also consider envelope size. 1 boxed notecard set, size 110x132mm. 1 gift bag- size 267x330mm. 1 Repeating pattern for wrapping paper- show one or two samples. 1 note pad cover- a5 or a4. - Design sheet demonstrating how your ideas work as a collection.  

• Illustration Friday:WEEKLY- Try and organise time better and a day aside to do this Brief. if possible on a weekly basis.