Heart agency -
Heart was originally an illustration collective formed in 1994. Since then they now represent 35 International illustrators from France, Germany , Italy , the US and the UK. Illustrators can submit work to the in the form of a digital portfolio and a written submission of why they need representation. A agency in the future could be useful, especially in the initial stages of my career. Heart have a good approach to promoting their clients as they advertise them across many platforms , such as Youtube and their website. But more crucially they have intent connections to other countries. This then puts the different illustrators in a position to contact each other, build networks, gain more contacts. It is a platform in which supports and promotes. The things I would like to know are, how dose the relationship between agent and client work? what are the fees/ are there fees? Contracts? Sales / commission numbers ? How do they pick the illustrators they wish to represent? Is there any other ways in which an illustrator could become represented by the agency? what kind of jobs to clients get? are there certain values or ethics that you follow in terms of the the organisation as a whole? How dose the communication work between agency and commissioner? How else do you promote clients and is there opportunity for the client to go to events are self promote?
Friday, 22 December 2017
Research for attendee's Hanbury - NO.2
It's Nice That -
It's Nice That is a bi annual magazine that believes in ' creating inspiration is for everyone and by championing the most exciting and enacting work...' https://www.itsnicethat.com/about The magazine was created in 2007 and since has grown across a wide range of platforms for example digital (website, Instagram, blog) and print , it reaches millions a month. But the main features it runs are the website which is updated daily , the bi annual magazine and a lecture program Nicer Tuesdays. The magazine works in collaboration with a group names Hudson Bec Group ' Exists to enable creativity to thrive.' http://www.thehudsonbecgroup.com The group is a collective of like minded companies and organisations that share similar values and purposes. It's Values are:
It's Nice That is a bi annual magazine that believes in ' creating inspiration is for everyone and by championing the most exciting and enacting work...' https://www.itsnicethat.com/about The magazine was created in 2007 and since has grown across a wide range of platforms for example digital (website, Instagram, blog) and print , it reaches millions a month. But the main features it runs are the website which is updated daily , the bi annual magazine and a lecture program Nicer Tuesdays. The magazine works in collaboration with a group names Hudson Bec Group ' Exists to enable creativity to thrive.' http://www.thehudsonbecgroup.com The group is a collective of like minded companies and organisations that share similar values and purposes. It's Values are:
- Make it happen (Be positive)
- Embrace the new (Be brave)
- Find out more (Be curious)
- Everyone matters (Be Human)
- Work with others (Be collaborative)
Research for attendee's Hanbury - NO.1
Anthropology-
Anthropologie another large company specialising in fashion and homeware. Their target buyer is the 'creative-minded woman, who want to look like herself, not the masses.' ' Our products offering consists of women's apparel and accessories, intimates and home furniture...' They also cover products in beauty, gifts, and decor. They say that each caters to the lifestyle of 'our five muses: soft and delicate; boho chic; easy cool; elegant classic; and modern sporty. I like the mode of synthesis they have put in to ensure that they are making with the customer in mind first. The two that stand out to me the most are boho chic, which is based on bohemian and hippy dress influences. This is a style that I tend to personally find most appealing when I shopping for clothes and decor myself. Within their company, they are interested in sustainability. The store is connected to a wider company that house Urban Outfitters, Free people and Vetri Family. The clothing within Anthropologie for example dresses ranges from £100 - £400, shirts - £50- £90. The homeware £60 - just over £100. The products they sell are of a high-quality standard, so would last and the prices do place it on the higher end of the market. I really like what the store produces and stands for. Their designs are contemporary and have a calming, comforting quality/ feel to them. It embodies all the qualities I look for when shopping for myself and I believe that it is a form of design that is up and coming.
I don't know much about the commercial sector, so I need to know the basics of that. How are designers commintioned? are the commissioned or is it a job interview situation where you have to bring a portfolio get selected to become an in-house designer? How do in-house designers work? studio space? Digital methods of communication?
Anthropologie another large company specialising in fashion and homeware. Their target buyer is the 'creative-minded woman, who want to look like herself, not the masses.' ' Our products offering consists of women's apparel and accessories, intimates and home furniture...' They also cover products in beauty, gifts, and decor. They say that each caters to the lifestyle of 'our five muses: soft and delicate; boho chic; easy cool; elegant classic; and modern sporty. I like the mode of synthesis they have put in to ensure that they are making with the customer in mind first. The two that stand out to me the most are boho chic, which is based on bohemian and hippy dress influences. This is a style that I tend to personally find most appealing when I shopping for clothes and decor myself. Within their company, they are interested in sustainability. The store is connected to a wider company that house Urban Outfitters, Free people and Vetri Family. The clothing within Anthropologie for example dresses ranges from £100 - £400, shirts - £50- £90. The homeware £60 - just over £100. The products they sell are of a high-quality standard, so would last and the prices do place it on the higher end of the market. I really like what the store produces and stands for. Their designs are contemporary and have a calming, comforting quality/ feel to them. It embodies all the qualities I look for when shopping for myself and I believe that it is a form of design that is up and coming.
I don't know much about the commercial sector, so I need to know the basics of that. How are designers commintioned? are the commissioned or is it a job interview situation where you have to bring a portfolio get selected to become an in-house designer? How do in-house designers work? studio space? Digital methods of communication?
Thursday, 7 December 2017
Evaluation on collaboration with the refugee council.
This collaboration and project is a significant
learning curve, not just for me as a practitioner but a person. The stories I
was told were deeply personal and highly sensitive and as a person it made me
reflect on my own life but as a practitioner I thought inventive print was completely
the wrong way to tell these stories. The illustrations need to be minimal, barely
edited, raw and simple. The message must be the key element to get through.
I did start off this project looking back now naively.
I did have experience in running and organising workshops but never by myself.
One key element that I wish I had more knowledge over was negotiating with charities
over funds. I thought that charities are
organisations that don’t have much money so heavily rely on external donations
but this is not always the case. Some
get substantial funds from the heads of the organisations and patrons. I am not
sure where the refugee council stands within all this but I think I could have
negotiated with then over the issue of fund. I am a student on a very limited
budget with no external fund, so saying that I would fund materials and travel
for the participants is something I should have thought about more and tried to
get better funding for. The arts council could have been a good place to go for
help with this.
But this was the first time I approached with
external clients by myself and it was daunting at first but once I settled into
it became straight forward. It has given me a lot more confidence in working
with future clients and not to be intimidated by the thought of meetings and negotiation.
Collaboration was the best approach to take with the organisation as it allowed
for everyone to have input to give the best opportunities to the clients. It
was a shame that I couldn’t continue the project further but I was over ambitious
at the start and thought I have more time than I did but this will improve with
experience.
Overall the aims of the project where met. It was a privilage to have the workshops attended by the councils clients and it took a lot for some of the indivuals to attend and I hope they got something positive out of it , they definetly enjoyed them.
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