She seems to use very traditional methods of image making , and she cuts all the features in the image including characters on the same piece of Lino. No digital process involved . Then create the different colour layers on sperate sheets. But this must be a pain staking process as having to makes sure the different layers line up and match with out using photoshop is really hard and getting pin point accuracy is a skill mastered. I also like particularly with the image below how you get the little strands of white that come through from the stock. It still maintains the hand made aesthetic. Her colour Palette as well is lovely. She uses well controlled pastel colours and this contrasted with the darker colours used for the outlines balances the image well.
Armitage depicts mainly natural plants and arcutectors with in the images, these seem to be her main source of inspiration. But as in the image below she also show scenes with characters. This add another level to the image and gives it a narrative to work within. And having a small narrative within the patterns also adds a charm to the piece. I absolutely love her work and admire her skills at analog printing. Her composition enhance the fun playful mood that is happening in the scene within and her use of colour. The quality of line produced through her cuts and the patterns that they create.
And once applied to a product for example her packaging for Jo Malone , makes of a really appealing product and the design makes it so.
Video below shows process into making the products and the image above.
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