Monday, 27 November 2017

Creative Presence- Promotional material action plan.

What Do I Want?


  • To have a promotional pack rather than a single piece. 
  • A print no bigger than A4, screen printed? and backed. Limited edition series, details on the back. 
  • The second thing, only small but not like a traditional business card, something more original and print-based or based on a narrative. Badges? something they can interact with !!
  • Will have details on the back of the print or the small add-on.  
  •  Regular business cards can sit on the exhibition space but are there for passers-by, the specific people who I target will get a print 
  • The prints could be half of a story and they then have to come to the next show or contact me to get the other half?
  • Nicely packaged in self-made tote bags? screen printed. 

What Do I Need To Do?
  • Print room - twilight sessions and general room availability.
  • Digital print.
  • Buying materials - tote bags, inks, paper.
Time Plan:
  • Use existing work for the prints and bags. 
  • Work and design branding. Type.
  • Print- one or two colours only! 
  • Design extras using a section of a print and type. 
  • Digitally Print. 
  • Back Screen Prints and package giveaways in bags.
  • In addition, add branding to blog, and kick off the website! 

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