Research for attendee's Hanbury - NO.2

It's Nice That -

It's Nice That is a bi annual magazine that believes in ' creating inspiration is for everyone and by championing the most exciting and enacting work...' https://www.itsnicethat.com/about The magazine was created in 2007 and since has grown across a wide range of platforms for example digital (website, Instagram, blog) and print , it reaches millions a month. But the main features it runs are the website which is updated daily , the bi annual magazine and a lecture program Nicer Tuesdays. The magazine works in collaboration with a group names Hudson Bec Group ' Exists to enable creativity to thrive.' http://www.thehudsonbecgroup.com The group is a collective of like minded companies and organisations that share similar values and purposes.  It's Values are:

• Make it happen (Be positive)
• Embrace the new (Be brave)
• Find out more  (Be curious)
• Everyone matters (Be Human)
• Work with others (Be collaborative)

It's Nice That also work with a group Anyways who are a creative agency in London. But between all of these groups the magazine is the pinical. The main thing that I would like to know from them is how do illustrators/designers become part of the magazine, How is it working as part of a collective group, how dose this influence the organisation. What other opportunities dose working along side these groups offer, e.g. nicer Tuesday , How do you measure the positive impact the values have? Publishing and editorial are areas that I am interested in and talking to them I will hopefully get an idea of how a magazine works in commissioning illustrators and how the keep an audience compared to broadsheets and weekly magazines that discuss political and social issues.