Anthropologie another large company specialising in fashion and homeware. Their target buyer is the 'creative-minded woman, who want to look like herself, not the masses.' ' Our products offering consists of women's apparel and accessories, intimates and home furniture...' They also cover products in beauty, gifts, and decor. They say that each caters to the lifestyle of 'our five muses: soft and delicate; boho chic; easy cool; elegant classic; and modern sporty. I like the mode of synthesis they have put in to ensure that they are making with the customer in mind first. The two that stand out to me the most are boho chic, which is based on bohemian and hippy dress influences. This is a style that I tend to personally find most appealing when I shopping for clothes and decor myself. Within their company, they are interested in sustainability. The store is connected to a wider company that house Urban Outfitters, Free people and Vetri Family. The clothing within Anthropologie for example dresses ranges from £100 - £400, shirts - £50- £90. The homeware £60 - just over £100. The products they sell are of a high-quality standard, so would last and the prices do place it on the higher end of the market. I really like what the store produces and stands for. Their designs are contemporary and have a calming, comforting quality/ feel to them. It embodies all the qualities I look for when shopping for myself and I believe that it is a form of design that is up and coming.
I don't know much about the commercial sector, so I need to know the basics of that. How are designers commintioned? are the commissioned or is it a job interview situation where you have to bring a portfolio get selected to become an in-house designer? How do in-house designers work? studio space? Digital methods of communication?
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